Meet P.K. Kannan - PhD
Kannan is the Dean’s Chair in Marketing Science and Associate Dean for Strategic Initiatives at the Robert H. Smith School of Business at the University of Maryland. His research expertise is on marketing modeling, applying statistical, econometric, machine learning, and AI methods to marketing data. His current research stream focuses on digital marketing/mobile marketing, attribution modeling, media mix modeling, new product/service development, and customer relationship management. His research has also won the prestigious John Little Best Paper Award (2008) and the INFORMS Society for Marketing Science Practice Prize Award (2007). His research has also been selected as a finalist for the Paul Green Award thrice (2008, 2014, 2018) and he has won the AMA/MSI Paul Root Award twice (2014, 2016). Dr. Kannan is the Editor-in-chief of the International Journal of Research in Marketing, an Associate Editor for the Journal of Marketing Research, and serves on the editorial boards of Marketing Science, Journal of Marketing, and Journal of Service Research.