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Good Business shows how to make a career in communications both a way of making a living, and of making the world a better place.
Good Business—a blend of autobiography and plea for corporations to have and heed a conscience—evokes the Novellian drive, clarity, and respect.
Through great real-life stories, this book makes a profound statement—that all organizations in America and the world need to take their mission to a higher level to meet the new will of the world's workplace. You are the one he is talking to. If you don't lead the charge to change the soul of organizations, no one else will.
Bill Novelli's long and distinguished career is fertile ground for many fascinating and insightful anecdotes and examples that illustrate the case he sets out for 'doing well by doing good.' This book is a crossover between an autobiography and a humanistic manifesto for modern management and marketing processes. Good Business makes a significant contribution to our understanding of marketing's development and its contribution to shifts toward a more purpose-driven approach to business.
A fountainhead of insight about ways to transform our world, penned by a person who—from CARE and AARP to the Campaign for Tobacco-Free Kids and beyond—has done just that.
No one matches Bill Novelli's experience, insight, and know-how when it comes to the intersection of business, government, and civil society sectors. Any advice or wisdom he offers on the unique challenges of the twenty-first century will capture the ears of our nation's most influential leaders as they grapple with the aftermath of COVID-19, demographic shifts, globalization, and technological transformation. Where some see barriers and obstacles, Bill Novelli orchestrates solutions.
Bill Novelli discovered his purpose early in his career: to make significant contributions to solving the world's major social problems. And the pursuit of this purpose has guided his career, and his life, ever since. In this book, Bill shares his extraordinary journey to show us how we can use our own gifts, passions, and values in our work to find meaning and fulfillment while attacking the world's major social problems; in other words, how to do well by doing good.
Figuring out how to do well by doing good—and really do it—remains a stumbling block for most companies. Good Business shows how Bill Novelli managed to do that in his extraordinary career.
There came a time in the tobacco wars when the industry, the government, and the public health community needed to find a way out of the bitter confrontation. That is what Bill Novelli's book is about: fighting smartly and talking thoughtfully to find the best way forward.
Bill Novelli would be my first choice in selecting a person to give a graduation address. I know that members of the graduating class will leave inspired and with purpose. Bill's amazing career and ideas have impressed all of us social marketers who care about making the world and life better for more people. I warn you, read Bill's new book and you will be changed and repurposed.
Good Business perfectly captures a lifetime of Bill's learnings and successful strategies for not only running a financially successful business, but going well beyond that by creating value for all stakeholders. A critical starting point in Bill's philosophy is the need for leaders and organizations to be guided by purpose and values. This is especially important considering the next generation of the workforce places high on its list the desire to do business with, and work for, companies with a clear purpose and strong value system. Bill has compiled a compelling and practical guide that's a must-read for anyone interested in improving leadership and business performance by way of serving and creating value for others.
A mission to fulfill a purpose and do good should be every organization's mantra and not reserved only for nonprofits, charities, and advocacy groups. Bill Novelli makes the important point that the potential to improve the human condition can and should be found in any business or career path. Public-private partnerships and multi-sectoral collaboration are essential to achieve equitable health and well-being in a future shaped by rapid advances in science and technology and threats such as pandemics and climate change.
Reducing worldwide poverty increasingly demands new forms of partnership, with business, civil society, and government all playing key roles. This book, with Bill Novelli as a superb guide, shows how important it is to work together in new ways to solve the tough problems before us.
Bill Novelli makes a strong case for the notion that businesses can be a powerful force for good. Professor Novelli's leadership and insights are invaluable at a time when students are, more than ever, demanding that companies deliver on both paycheck and mission. He convincingly argues that there is no reason to compromise on either.
Good Business will inspire executives at all levels to extend their social justice conscience and to become more effective managers. Bill Novelli's success in many positions proves that the same management principles apply in the for-profit and nonprofit sectors of a competitive economy.
In Good Business, Bill Novelli makes a compelling argument that bridging partisan divides and rebuilding confidence in our democracy starts with pragmatic, purpose-driven leadership.
About
Book Details
Publication Date
Status
Available
Trim Size
6.125
x 9.25
Pages
392
ISBN
9781421440422
Table of Contents
Foreword, by Jim Clifton
Foreword, by Jo Ann Jenkins
Introduction
Chapter 1. Finding My Purpose: From Selling Soap to Selling Causes
Chapter 2. Purposeful Work: Building a Purpose-Based Company and
Foreword, by Jim Clifton
Foreword, by Jo Ann Jenkins
Introduction
Chapter 1. Finding My Purpose: From Selling Soap to Selling Causes
Chapter 2. Purposeful Work: Building a Purpose-Based Company and Applying Social Impact around the World
Chapter 3. Fighting the Tobacco Wars, Then and Now
Chapter 4. AARP and the Brawl to Get Prescription Drugs into Medicare
Chapter 5. The Best Offense Is a Good Defense: Battling over the Future of Social Security
Chapter 6. The Opportunities and Challenges of Our Rapidly Aging Society
Chapter 7. Blending Profit and Purpose: Building an Academic Center for Today's and Tomorrow's Leaders
Chapter 8. Your Purpose: People and Organizations Making a Difference
Chapter 9. What Do We Owe Our Grandchildren?
Acknowledgments
Index
