The Public Scholar

Table of Contents
Introduction
1. Chapter 1: Going Public — Four Lessons
1. Move Fast
2. Lose Control
3. Write Broadly
4. Write Anything
2. Chapter 2: The Pitch
1. Subject Line
2. Biography
3. Argument
4. Context
5. Pitch Examples
6. Where and When to Pitch
3. Chapter 3: The Essay
1. Audience
2. Template
3. The Lede and the Hook
4. Argument
5. Context and Positioning
6. Evidence and Examples
7. Pre-rebuttal
8. Kicker
9. Examples
4. Chapter 4: Before and After Publication
1. Asking to be paid
2. Working with Editors
3. Social Media
4. Harassment
5. Writing the Next Piece
5. Chapter 5: Expanding your writing
1. Reviews
2. Literary Nonfiction
3. Blogging and Newsletters
4. Podcasting and Video
5. Journalism
6. Talking to Journalists: Being Interviewed
7. Talking to Journalists: Press Releases
8. Trade Books
6. Chapter 6: Public Engagement in 21st Century Academia
1. Making it count for Hiring, Tenure, and Promotion
2. A Small Manifesto