Reviews
An insightful look at American children's television.
[An] accessible, well-researched introduction to the people and principles behind the show's creation... Essential.
Any student of film, television, sociology and American history will find it intriguing and educational.
Morrow's engaging and straightforward book takes us back to that moment in the late 1960s when Sesame Street struggled into existence, and when programming was not yet brought to us by the letter 'S.'
Reading Morrow's account of the complex and discordant early years of Sesame Street was like reading the biography of a childhood friend.
A riveting account of the genesis and early years of Sesame Street. Morrow's book reveals the uphill battle that educational television faced in the 1970s, the regulatory battles waged over children's TV, and the resentment that commercial broadcasters felt toward the Children's Television Workshop's success.
Book Details
Preface
Introduction
1. The Problem of Television and the Child Viewer
2. The Preschool Moment
3. "A New Bloom on the Wasteland"
4. The CTW Model
5. "The Itty Bitty Little Kiddy Show"
6. "Hope for a More
Preface
Introduction
1. The Problem of Television and the Child Viewer
2. The Preschool Moment
3. "A New Bloom on the Wasteland"
4. The CTW Model
5. "The Itty Bitty Little Kiddy Show"
6. "Hope for a More Substantive Future"
7. "The Verdict on SESAME STREET"
Conclusion: The Many Faces of SESAME STREET
Notes
Essay on Sources
Index