No-Nonsense Skincare

A guide to smart skincare made simple—for every body and at every age.

Skincare isn't one-size-fits-all—but you wouldn't know that from the overwhelming tide of product claims, influencer advice, and social media trends. In No-Nonsense Skincare, board-certified dermatologist Erum Ilyas, MD, cuts through the noise with trusted guidance for every part of the body and every stage of life. Whether you're navigating teenage breakouts, pregnancy skin changes, or dryness in your 60s, this book offers practical, evidence-based strategies to care for your skin with clarity and confidence.

This essential guidebook explains how to:

• Build a skincare routine that works for you by learning how to choose and use products based on your skin's changing needs, not marketing labels.
• Demystify skincare myths and understand the truth behind buzzwords like "clean beauty," "skin type," and "anti-aging."
• Recognize misleading marketing, vague claims, unrealistic expectations, and overhyped ingredients before they influence your decisions.
• Understand what products can and can't do so that you can identify when you're buying real treatment—and when you're paying for ineffective products.
• Save time and money by creating a streamlined routine that's effective without being excessive.

Readers will learn how to decode marketing buzzwords, make sense of ingredients, and avoid common traps and dangerous trends. Through easy-to-follow routines, product insights, and scientific context, the book empowers readers to create skincare plans that are realistic, affordable, and customized to their own needs. From head to toe, and from infancy to older age, this guide offers a dermatologist's honest insight on how to care for your skin without getting lost in the hype.