Advertising Terms, Policies, and Discounts

Ad Content

All copy is subject to publisher's approval. The publisher reserves the right to deny any advertisement if artwork or content is deemed inappropriate.


Deadlines are published on the individual advertising pages for each journal. Print deadlines fall on the 15th of the month and online deadlines on the 20th of the month. We will attempt to send out reminders prior to the deadline, but it is the responsibility of the advertiser to provide artwork by the published deadline. Late ads will be subject to a fee of $25 per page/online ad.

Print Mechanical Requirements

PDF files required. Ad files should be submitted as composite PDFs v.1.3 (Acrobat 4.0 compatible) and ideally able to conform to ISO 15930 file format standards: PDF/X-1a:2001. The ISO standards are available as a preset in at least one popular page layout software.

  • Images. Halftones (photos) should be scanned at a resolution of 266-300 dpi; a combination of line art and halftone at 500-900 dpi; line art, 900-1200 dpi. All images should be embedded.
  • Fonts. All fonts should be embedded. Type 1 fonts are strongly recommended. No crop marks, registration marks, or slug lines in the file.
  • Color. Supply ads in black and white format unless color is available as an option for a particular journal. Avoid all color functions such as ICC profiles.

For detailed guidelines for digital ads please see: 


Advertisers will be notified if there is a problem with received ads. An additional fee of $50 will be charged if the resolution of the problem involves Hopkins Press services. Hopkins Press will not be held responsible for the reproduction quality of any ads that do not meet these specifications. If you have any questions or are unsure if your ad does not meet these specs, please email the Journals Advertising Manager.

Online Mechanical Requirements

Ads should be saved as web-ready files. Acceptable file types are GIF, PNG, and JPG. The maximum file sizes is 30K (400 pixels wide x 200 pixels high). If animated, recommended animation length for all ads is 15 seconds.


Discounts may not be combined. The largest discount will be given for ads eligible for multiple discounts.


Multiple Insertion Discounts: Advertisers will receive the following discounts:

10% insertion discount on two or more ads in a volume
30% discount on ad reruns

Agency Discounts:

15% off ad rate (other charges are non-commissionable)

Discounts for Books Reviewed: Publishers whose books are reviewed in a journal receive a 10% discount for placing any ad in one issue of that journal.


Multiple Insertion Discounts: Advertisers will receive the following discounts:

10% for reservations on multiple web pages in one month.
15% for a multi-month reservation for the same ad on the same page.

Agency Discounts

15% off ad rate (other charges are non-commissionable)


Advertisers will be charged $25 per page/online ad for ads cancelled or received after the deadline.

Payment Terms

30 days from invoice date. Prepayment required from individuals or first-time advertisers. Invoice and tear sheets sent upon publication for print ads. Screenshot and statistics (impressions) will be sent to the advertiser within 30 days after an online ad is removed.

Direct all paid advertising inquiries and reservations to:

Andrea Harney
Johns Hopkins University Press
2715 North Charles Street
Baltimore, Maryland 21218-4363